Kopitar Milestone Spot
As the LA Kings captain Anže Kopitar hit multiple career milestones, our creative and marketing teams came together to produce this campaign.
BREAKDOWN
PROCESS:
I collaborated with the marketing team to conceptualize a spot that turned archival footage into
a high-end brand moment. Using After Effects, I designed custom motion assets to modernize the
legacy footage. We timed the distribution across local broadcast and social platforms to
coincide with major cultural events, specifically targeting the Emmys broadcast window.
a high-end brand moment. Using After Effects, I designed custom motion assets to modernize the
legacy footage. We timed the distribution across local broadcast and social platforms to
coincide with major cultural events, specifically targeting the Emmys broadcast window.
RESULTS:
Successfully triggered a massive spike in search traffic for "LA Kings" and "Anze Kopitar" during the Emmys.
Nominated for "Best Promotional Video" at the 2024 Golden Matrix Awards.
Nominated for "Best Promotional Video" at the 2024 Golden Matrix Awards.
ADDITIONAL CREDITS:
Audio Mix: Bryan Mayre
LA Kings Production department
LA Kings Production department
