RallyCap Sports
In 2020, I oversaw the creative for RallyCap Sports' 30th anniversary campaign, to drive funding online for their goal of $30,000.
BREAKDOWN
PROCESS:
I directed a multi-channel campaign that bridged emotional storytelling with functional web design.
After crafting a compelling narrative in Premiere, I overhauled the organization’s website to streamline
the volunteer pipeline and donation flow. The strategy focused on guiding local chapters through
a unified digital experience when in-person events weren't possible.
After crafting a compelling narrative in Premiere, I overhauled the organization’s website to streamline
the volunteer pipeline and donation flow. The strategy focused on guiding local chapters through
a unified digital experience when in-person events weren't possible.
RESULTS:
Smashed the goal by 67%, raising a total of $50,312.
ADDITIONAL CREDITS:
RallyCap Sports Director: Luke Sims
Videographer: Matthew Montemorano
Videographer: Matthew Montemorano
