RallyCap Sports

In 2020, I oversaw the creative for RallyCap Sports' 30th anniversary campaign, to drive funding online for their goal of $30,000.

RALLYCAP SPORTS
Creative Direction  • Editing
BACK TO ALL PROJECTS

BREAKDOWN

PROCESS:

During the lockdown of 2020, RallyCap Sports wanted to continue their fundraising efforts through online mediums.
I directed the creative on this campaign through video and web development tools to gather support.
Then, I crafted the story in Premiere, using design tools to tell their story visually.
Finally, I developed a refreshed website to guide chapters to specific information on how to volunteer and locations to donate.

RESULTS:

Campaign earned $50,312.
This was $20,312 over the set goal.

ADDITIONAL CREDITS:

RallyCap Sports Director: Luke Sims
Videographer: Matthew Montemorano