KINGS coverage
animations
During the 2023-24 season, I developed real-time social animations to highlight key game moments and amplify fan energy - occasionally featuring appearances from Will Ferrell.
BREAKDOWN
Full Animations Below
PROCESS:
Using our internal toolkit, I designed wheatpaste poster environments in Photoshop
and built layered 3D scenes in After Effects. By animating cameras through the space and incorporating
low-frame-rate motion, peeled sticker effects, and dynamic shadows, I created a gritty,
street-poster aesthetic consistent with the Kings’ brand voice.
These animations alerted fans to pivotal moments, celebrated wins,
and maintained real-time social momentum throughout the season.
and built layered 3D scenes in After Effects. By animating cameras through the space and incorporating
low-frame-rate motion, peeled sticker effects, and dynamic shadows, I created a gritty,
street-poster aesthetic consistent with the Kings’ brand voice.
These animations alerted fans to pivotal moments, celebrated wins,
and maintained real-time social momentum throughout the season.
RESULTS:
Millions of impressions across social media.
Thousands of organic engagements.
Thousands of organic engagements.
ADDITIONAL CREDITS:
Toolkit Development (Stickers/Fonts): Jessi Skonning, Erin Hill, Aleks Kocev
