Clinched announcements
To celebrate each Los Angeles Kings Playoff berth, I created these pieces to reveal our playoff narrative and branding to our fans in-arena and on social media.
2026 clinched
BREAKDOWN
PROCESS:
For the Kings' 2025-26 postseason announcement, I partnered with a local composer
to build the edit around a custom arrangement of Hollywood Nights. I pulled key narrative moments
from across the season, organizing them in Premiere with color-coded themes to map each storyline before cutting.
The edit took shape in close coordination with the composer, carefully aligning narrative beats
with musical stings to build momentum and emotional weight throughout the piece.
The final cut launched online and live at COSM, where fans connected with the season's story
and rallied behind the team heading into the postseason.
to build the edit around a custom arrangement of Hollywood Nights. I pulled key narrative moments
from across the season, organizing them in Premiere with color-coded themes to map each storyline before cutting.
The edit took shape in close coordination with the composer, carefully aligning narrative beats
with musical stings to build momentum and emotional weight throughout the piece.
The final cut launched online and live at COSM, where fans connected with the season's story
and rallied behind the team heading into the postseason.
ADDITIONAL CREDITS:
LA Kings Production and Creative teams
Fred Coury - Composer
Bryan Mayre - Final Sound Mixes
Fred Coury - Composer
Bryan Mayre - Final Sound Mixes
2025 clinched
BREAKDOWN
PROCESS:
To create a "rallying cry" visual, I built custom 3D city environments in Blender.
These assets were brought into After Effects, where I applied stylized motion design to
city cutouts to match the rhythm of the track.
The final edit in Premiere was optimized specifically for the acoustics of a live arena
and the fast-paced consumption of social media.
These assets were brought into After Effects, where I applied stylized motion design to
city cutouts to match the rhythm of the track.
The final edit in Premiere was optimized specifically for the acoustics of a live arena
and the fast-paced consumption of social media.
RESULTS:
Part of the "Best Overall Production - Hockey" winning suite
and nominated for "Best Music Video" at the 2025 Golden Matrix Awards.
and nominated for "Best Music Video" at the 2025 Golden Matrix Awards.
ADDITIONAL CREDITS:
LA Kings Production, Creative, and In-Game teams
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support