KINGS BRAND
LAUNCH
When the Los Angeles Kings underwent a full brand re-launch in summer 2024, our team developed a campaign to connect fans to the franchise’s new visual identity. Voiced by Kiefer Sutherland, this piece brings the Kings’ authentic visual history to life.
BREAKDOWN
PROCESS:
I collaborated with the creative team during early concept and script development,
then built timeline storyboards in Premiere to establish pacing and structure.
Partnering with designer Erin Hill, I animated layered Photoshop compositions in After Effects and
completed final editorial, sound design, and finishing in Premiere.
then built timeline storyboards in Premiere to establish pacing and structure.
Partnering with designer Erin Hill, I animated layered Photoshop compositions in After Effects and
completed final editorial, sound design, and finishing in Premiere.
RESULTS:
5.3M impressions across social platforms.
120K total engagements.
120K total engagements.
ADDITIONAL CREDITS:
Erin Hill - Graphic Designer
AEG Multimedia - 3D Logo
Bryan Mayre - Final Sound Mix
Phillip Radke, Sean Tabler, Alec Palmer, Jessica Skonning, Chris Rogers, Tyler Bujer
AEG Multimedia - 3D Logo
Bryan Mayre - Final Sound Mix
Phillip Radke, Sean Tabler, Alec Palmer, Jessica Skonning, Chris Rogers, Tyler Bujer
