Clinched announcement
To celebrate the Los Angeles Kings Playoff berth, I cut and animated this piece to reveal our playoff branding to our fans in-arena and on social media.
BREAKDOWN
PROCESS:
To create a "rallying cry" visual, I built custom 3D city environments in Blender.
These assets were brought into After Effects, where I applied stylized motion design to
city cutouts to match the rhythm of the track.
The final edit in Premiere was optimized specifically for the acoustics of a live arena
and the fast-paced consumption of social media.
These assets were brought into After Effects, where I applied stylized motion design to
city cutouts to match the rhythm of the track.
The final edit in Premiere was optimized specifically for the acoustics of a live arena
and the fast-paced consumption of social media.
RESULTS:
Part of the "Best Overall Production - Hockey" winning suite
and nominated for "Best Music Video" at the 2025 Golden Matrix Awards.
See how these motion concepts translated into a high-energy, immersive open for our playoff run:
and nominated for "Best Music Video" at the 2025 Golden Matrix Awards.
See how these motion concepts translated into a high-energy, immersive open for our playoff run:
ADDITIONAL CREDITS:
LA Kings Production, Creative, and In-Game teams
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support