Clinched announcement
To celebrate the Los Angeles Kings Playoff berth, I cut and animated this piece to reveal our playoff branding to our fans in-arena and on social media.
BREAKDOWN
PROCESS:
The Los Angeles Kings partnered with local artist DJ Flint for a song that would serve as a rallying cry for their playoff run. To begin, I used Blender to craft city environments to build out the base of the edit. From there, I transferred these concepts to After Effects, where I applied motion design to city cutout elements. Finally, I pieced this together in Premiere to add sound design considerations for arena and social media mediums.
RESULTS:
This intro was nominated for 'Best Music Video' at the 2025 Golden Matrix Awards, along with
being a part of the 'Best Overall Production - Hockey' winning submission
This video showcases how I tied this branding into our playoff arena open:
being a part of the 'Best Overall Production - Hockey' winning submission
This video showcases how I tied this branding into our playoff arena open:
ADDITIONAL CREDITS:
LA Kings Production, Creative, and In-Game teams
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support
AEG Multimedia
Bryan Mayre - Final Sound Mixes
Tyler Bujer - Rotoscope Support